E-commerce Consulting Service
E-commerce Consulting Service
E-COMMERCE CONSULTING SERVICES
Be the number one brand in the market, or make that brand number one
We have served numerous customers. In the process of development, due to the lack of understanding of online operation, the growth of enterprises slowed down.
Grand Digital Group will coordinate with its own experts, as well as the industry's top experts, to assist customers in solving the problems they face in their online businesses.
Our customers are not limited to brand owners, retailers, and distributors, covering all enterprises that need to conduct online businesses. We are equipped with exclusive consultants and e-commerce operation teams for each enterprise.
At present, we have achieved quite good results and an unprecedented lead in beauty makeup, home appliances, bags, food, and other categories.
After understanding the pain points of customers' needs, we make corresponding preparations for e-commerce agent operation, including digitisation, introduction of self-developed technologies, such as big data middle platform, commodity price comparison system, and marketing positioning and advertising.
Unlike other consulting firms, Grand Digital Group is more concerned about delivery and ultimately achieved results. We will continue to iterate and adjust according to the status of customers, fully business oriented, and responsible for the final performance.
Grand Digital Group will coordinate with its own experts, as well as the industry's top experts, to assist customers in solving the problems they face in their online businesses.
Our customers are not limited to brand owners, retailers, and distributors, covering all enterprises that need to conduct online businesses. We are equipped with exclusive consultants and e-commerce operation teams for each enterprise.
At present, we have achieved quite good results and an unprecedented lead in beauty makeup, home appliances, bags, food, and other categories.
After understanding the pain points of customers' needs, we make corresponding preparations for e-commerce agent operation, including digitisation, introduction of self-developed technologies, such as big data middle platform, commodity price comparison system, and marketing positioning and advertising.
Unlike other consulting firms, Grand Digital Group is more concerned about delivery and ultimately achieved results. We will continue to iterate and adjust according to the status of customers, fully business oriented, and responsible for the final performance.
Everything Starts With Data
At present, these platforms that Grand Digital Group is good at serving including TikTok, Kuaishou, Pinduoduo, Tmall, JD.com and so on. We will rely on the database of these platforms and use the data model exclusively developed by Grand Digital Group as the basis to provide e-commerce overall solutions for brands and stores and target business growth points.
Our Services:
China's Online Business Trends & Benchmarking Research
We will start from the most primitive business logic of the enterprise, combined with its growth target, and understand its competitors and partners, and then establish its benchmark objects. Finally, the annual online business objectives will be established according to the enterprise's objectives and target research.
Competitive landscape & Brand Positioning
Numerous enterprises only operate e-commerce as a channel, rather than starting from their own brand positioning and competition pattern. Grand Digital Group will provide valuable business advice based on the current brand positioning of enterprises and the competitive state of the industry.
E-commerce Audit Diagnostics & Optimisation Solutions
Finally, we combine our consulting results to provide customers with a complete e-commerce audit diagnosis and our suggestions for optimised solutions.
Business Scenarios
User retention in the e-commerce industry is more dependent on the attractiveness of the products on the platform, such as functional design, activities, images, reviews, etc., which is likely to attract more users to stay. Certain elements make users browse products even when they don't need to shop.
Data Requirements
Core behavioural indicators to measure user retention, commodity improvement and rich category division, core function participation buried statistics, special preferential activity data.
Data Implementation Plan
Product category data, core purchase behaviour nodes is buried, and relevant category data is uploaded; Core function data, embedding the participation point of the core retention function in the site and paying attention to the user coverage; Active data, supporting full buried sites.
E-commerce Operation Algorithm Recommendation Strategy
Business Scenarios
In the e-commerce industry, personally-recommended products or content products need to add labels for users through the user's portrait and behaviour characteristics and combined with background algorithms, so as to make personalised recommendation. How to evaluate the effect of recommendation and improve the flow of goods?
Recommendation Requirements
The reach range of recommendation mechanism, the proportion of users triggering the recommendation mechanism, the drainage effect of different recommendation entrances, and the attraction effect of product results returned by different types of recommendation tags.
Technical Solutions
The recommendation mechanism reaches the range, uploading the buried point event exposed by the entrance when the user is browsing the personalised recommendation entrance; The streaming effect of different recommendation portals, uploading the attributes of entrance names under the event of exposure and click of personalised recommendation portals; The product result attraction effect returned by different types of recommendation tags, and the corresponding personalized tag attributes are uploaded under the event of exposure and click of personalized recommendation entry.
E-commerce Operation’s Dynamic Coupon AI Recommendation Model
Based on the data of user membership information, orders, browsing and so on, the e-commerce platform is equipped with purchase prediction model to accurately predict the probability of customer purchase, differentiate marketing resource investment and improve customer conversion efficiency.
Grand Digital E-commerce Consulting Solutions
We are committed to increasing the revenue and profit of our brand in e-commerce through data-driven and intelligence-driven refined operations
Big Data Enablement
Based on the cross-analysis of the big data of consumption on major e-commerce platforms and the Internet, output the panoramic analysis of consumption industry and in-depth data insight for enterprises and consumers, horizontally covering industry trends, consumer insights, operational planning, marketing, promotional activities, and other application scenarios. Based on the major retail e-commerce platforms and business environment, mining the data needs of industry categories and sub-categories vertically.
AI Technology Support
Through AI recommendation algorithm, prediction model and precision marketing, for brands and businesses of all categories and levels, one-stop solution solves all technical problems in the precision marketing process, to provide systematic and professional consumer operations and products and services.
Professional Analysis Team, Directly Hit On Page View Issues
Comprehensively evaluate the capacity of store’s attraction of page views, operation and the click value rate of page views, find the key optimisation pipeline, and correct the symptoms, so as to promote the store performance. Regular output to brand merchants in the form of data reports, online live streaming, offline meetings, customised consultation, etc., to help brand e-commerce enterprises improve operation and decision-making efficiency.
